After Meez sealed the deal to become Friendster's provider for games and avatars, I managed our relationship with Friendster. This involved designing the Meez experience on Friendster, overseeing the technical integration, communicating with Friendster management, and all the other details of handling a partnership. Built on the Friendster widget API, the Meez/Friendster cobrand is one of the top 5 most popular widgets on Friendster. Friendster brings in about 20% of all visitors to Meez.com.

The Friendster experience I designed is a slimmed down Meez.com experience. It retains the avatar creation process, but after saving your Meez appears on your Friendster profile page. When Meez.com added games, I modified the Friendster experience to include links to the games pages in the header and an upsell to the games pages after saving a Meez.

Here are a few mockups and flowcharts I made as part of the Friendster cobrand designs. You can view the Meez widget on Friendster right now.